Whether you run a trade business, a small shop, or a growing company - I help you use technology simply and effectively. No jargon, no unnecessary complexity. Just practical help that saves you time and money.
You don't need to know anything about technology. That's my job. You just need to know what problem you're trying to solve.
Electricians, plumbers, builders, and other trades drowning in admin. I'll help you use AI tools and simple systems to get invoices out faster, manage jobs better, and win back time.
Running a small business in 2026 means technology whether you like it or not. I make it less painful - setting up the right tools, automating the boring stuff, and showing you how to actually use AI.
Startups and scale-ups that need senior technology advice without a full-time hire. Strategy, AI adoption, digital product delivery, or just a trusted advisor in your corner.
Got an idea for an app or digital product? I've done this before - managing the agencies and developers on your behalf so you get the outcome you paid for.
A free, plain-English guide to the AI tools that are saving Australian tradies hours every week on invoicing and admin. No tech knowledge required - just download and follow along.
No standard packages. We start with a conversation about your situation, and figure out from there what would make the biggest difference.
Helping your business actually use AI - not just know it exists. From simple tools that save a tradie an hour a day on invoicing, to full AI adoption strategies for growing companies.
A few hours a month of senior technology guidance. Help with decisions, vendor selection, what tools to use - the experienced voice you don't have in-house.
Building an app or digital product? I act as your representative - defining what you need, choosing and managing the right agency, and making sure you get what you paid for.
Technology project gone sideways? Vendor not delivering? I've rescued programs like this before. I can come in, figure out what's gone wrong, and get things moving again.
I work with a small number of clients at a time - chosen because there's a real fit, and real value I can add.
11 years delivering technology at the highest level - now helping businesses of all sizes get more value from it.
I spent over a decade working as a Senior Project and Program Manager in enterprise technology, delivering multi-million dollar programs for some of Australia's largest organisations - retailers, utilities companies, and federal government agencies. Programs ranging from $300K to $9M, with teams of up to 40 people.
The work gave me a deep understanding of how technology projects actually work - and why they go wrong. I've recovered troubled programs multiple times, managed complex vendor relationships, and learned how to cut through noise and get things done in messy environments.
The same technology that used to cost millions and require a team of specialists is now available for $20 a month. AI tools that would have been science fiction five years ago are sitting in your phone right now. But most small business owners - tradies, shopkeepers, founders - have no idea how to use any of it, and no one is explaining it to them properly.
That's the gap I want to fill. Practical, honest technology help for people running real businesses.
I currently work as a consultant for a fast-growing AI-powered software company in the creative technology space. It means I'm working hands-on with AI products every week - not just reading about what's possible, but actually doing it. That keeps my advice current and grounded in reality.
I take on a small number of engagements at a time, chosen because they're a good fit and there's real value I can add. Engagements are practical and flexible - we figure out what would actually help, and that's what we do. No bloated proposals or unnecessary process.
I believe in straight talk. If I can't help you, I'll tell you - and I'll try to point you somewhere useful.
Every engagement starts with a conversation. No packages, no locked-in scope - just figuring out what would actually help.
This is where most businesses are leaving time and money on the table right now. AI tools have become genuinely useful and genuinely affordable - but most people don't know where to start, what's worth using, or how to make it actually work for their specific situation.
For tradies and small businesses this might mean setting up a voice-to-invoice workflow, automating follow-up messages, or getting ChatGPT working as a real business tool rather than a novelty. For larger businesses it means a proper AI adoption strategy - where to focus, what to avoid, how to bring the team along.
A senior technology voice in your corner without the overhead of a full-time hire. This suits growing businesses that face regular technology decisions - which tools to use, which vendors to trust, what to build versus buy - and want experienced input without committing to a large engagement.
Typically a standing arrangement with regular check-ins, async availability, and involvement in decisions as they come up.
Building a website, app, or digital product is expensive when it goes wrong. Most businesses don't have the experience to define what they need clearly, choose the right agency, or hold them accountable through delivery. That's where I come in.
I've managed a cross-platform iOS, Android and web app build from agency selection through to launch, and have delivered mobile technology projects worth over $1M in enterprise environments. I act as your representative and project manager throughout - so you stay in control without having to become a technology expert.
Technology projects fail more often than people admit. If you're in a situation where a vendor isn't delivering, a project has blown out, or you've lost confidence in what's going on - I've dealt with this before, multiple times, at significant scale.
I can come in quickly, get a clear picture of what's actually happening, and help you stabilise and get moving again. This isn't a 12-week review process - it's rapid assessment and practical action.
No sales pitch, no complicated process. Just a straight conversation about your situation and whether I can help.
The best way to figure out if I can help is a quick conversation. Tell me what's going on in your business and what you're trying to achieve - we'll take it from there.
I'll get back to you within one business day.